Case Studies

Building a first eCommerce website for an established company in East Sussex

Run by husband and wife team Henry and Anna Vereker, Capital Garden Products manufacture beautiful, bespoke pots and planters from fibreglass. When Henry and Anna decided to create a sub brand for their business, they approached us for assistance with brand development and website design and build.

It was important for us to understand not only their business goals, but also their target audience and their behaviours. We were fortunate to work with a fantastic photographer who captured the products in their full glory.

 

The result speaks for itself - an inspirational website that's easy to navigate and showcases CGP's fabulous pots and artificial plants in all their splendour. 

 

See the website.​

Increasing bookings for cottages and tents in Sark

The island of Sark in the Channel Islands is truly stunning. With its beautiful coastline, lack of street lights and cars it's a real haven for escaping the hustle and bustle of life. Andrew Miller is passionate about the island and now lives there full time. He's developed a number of cottages plus a glamping site to accommodate some of the island's visitors.

Andrew's high-end accommodation required two high-end websites - and that's exactly what we've tried to give him.  The cottages website presents the gorgeous properties and details all the facilities in full, while allowing customers to quickly and easily view availability and make bookings. Similarly, the glamping website really highlights the luxury nature of the tents and everything that comes with them.

From a digital marketing perspective, we're delighted to say that the website have been ranking well for our target keywords and continue to improve by the month. Andrew has found a new digital audience and his guests will be delighted to have found his accommodation.

 

See the Sark Holiday Cottages website.​

See the Sark Camping Holidays website.

Creating a cutting-edge website for an Executive Recruitment firm

BEFORE

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Building a first eCommerce website for an established company in East Sussex

Run by husband and wife team Henry and Anna Vereker, Capital Garden Products manufacture beautiful, bespoke pots and planters from fibreglass. When Henry and Anna decided to create a sub brand for their business, they approached us for assistance with brand development and website design and build.

It was important for us to understand not only their business goals, but also their target audience and their behaviours. We were fortunate to work with a fantastic photographer who captured the products in their full glory.

 

The result speaks for itself - an inspirational website that's easy to navigate and showcases CGP's fabulous pots and artificial plants in all their splendour. 

 

See the website.​

Increasing bookings for cottages and tents in Sark

The island of Sark in the Channel Islands is truly stunning. With its beautiful coastline, lack of street lights and cars it's a real haven for escaping the hustle and bustle of life. Andrew Miller is passionate about the island and now lives there full time. He's developed a number of cottages plus a glamping site to accommodate some of the island's visitors.

Andrew's high-end accommodation required two high-end websites - and that's exactly what we've tried to give him.  The cottages website presents the gorgeous properties and details all the facilities in full, while allowing customers to quickly and easily view availability and make bookings. Similarly, the glamping website really highlights the luxury nature of the tents and everything that comes with them.

From a digital marketing perspective, we're delighted to say that the website have been ranking well for our target keywords and continue to improve by the month. Andrew has found a new digital audience and his guests will be delighted to have found his accommodation.

 

See the Sark Holiday Cottages website.​

See the Sark Camping Holidays website.

Creating a cutting-edge website for an Executive Recruitment firm

BEFORE

(homepage before redesign by Optimise Digital)

Connaught Search is an executive recruitment company established in 2006. They pioneered Search Solutions as a service in the executive recruitment market and were the first company to offer the core service of Embedded Search, a game-changing on-site RPO platform delivering high volume executive recruitment, with significant cost benefits. They deliver executive-level recruitment for some of the world’s leading businesses.

AFTER

(homepage redesigned by Optimise Digital)

The Brief:

Connaught requested a less cluttered, modern-looking website that looked far better on all devices including mobile. This was a lift and shift of the previous site's content.

What we delivered:

The new website ticks the boxes in terms of layout and design. In addition, our client remarked that we delivered "way more than we could have expected for the simple “lift and shift” we originally briefed". It wasn't in the client's brief to optimise the website for search engines, but SEO (Search Engine Optimisation) but, given its importance, we included SEO as part of our service without raising our costs. On behalf of the customer, over the next three to four months we will monitor the website's performance in search rankings to ensure we've done our job properly.

See the website.