We believe in building a brand through relevant content and targeted marketing. Having worked with small and large companies for over 18 years, we've seen technology trends come and go, and new techniques coming into the digital space. Understanding your customers and potential customers; creating the right content, tone and timing; choosing the right digital channels - these are all considerations that can help you achieve the best results from your marketing.
Search Engine Marketing
So you want more traffic from Google? You've come to the right place - we have a solid track record in identifying the key words you should be ranking for and optimising your website and digital channels to get you higher up the rankings - whether through Paid Search or Organic (Natural) Search.
We work with clients to identify the latest trends and opportunities in your industry, then create engaging campaigns, articles and online content. We can help you with an overall content strategy, and/or we can get involved in the detailed work of writing effective copy and content.
Social Media has become a vital channel for communicating your brand and services to customers. It's also one of the most crucial channels for your brand reputation and credibility. Optimise can assist you with using social media to connect with customers and gain measurable results.
Digital Marketing Strategy
We understand that every company is different: your customers respond better to some digital channels and certain types of content more than others. We take the time to understand your business and your customers, then define a relevant strategy.